Our Audience

TLN Viewership

Demographic

Gender

Female
48%
Male
52%

Millennials/GenXers

18-54 Age Group
46%
55+ Age Group
52%

English Speaking with Cultural Backgrounds

Speak English
94%
Have a Non-English First Language
18%

Profile

Family Oriented

Over Index the total TV viewing in Family/Home Categories

  • Married or Common Law
  • Pets
  • Household Size, Four+
  • Home is Owned
  • A 18+ at Home, Four

Educated with Established Careers

53% have completed their education and over 50% are working.

  • Professional Occupation
  • Middle and Other Manager
  • Business, Finance, Accounting
  • Natural Resources/ Related Production
  • Construction, Installation, Maintenance
  • Health and Health Services
  • Manufacturing and Utilities
  • Education, Training

Consumer Behaviour

Attitudes as Consumers

Enjoy travelling/ vacationing

  • Travel Caribbean, Mexico, Central/ South America
  • Own or Use Recreational Properties
  • Travel Europe
  • Travel U.S.

Attitudes as Consumers

Enjoys social dining

  • 4-6 Glasses of Wine (Past 7 Days)
  • Fine Dining Restaurant
  • Fast Food Restaurant
  • Casual/Family Dining Restaurant

Investment/ Financial Savvy

  • Stock/Bonds
  • Registered Retirement Income Fund
  • Registered Education Savings Plan
  • Financial Planner
  • Mortgage
  • Tax Free Savings Account
  • Mutual Funds
  • Registered Retirement Savings Plan

Disposable Income

Most Frequent Expenditures

  • Video Games Systems/ Games $500-999
  • New Vehicle
  • Home Renovations Over $5000
  • Weekly Groceries Spending

Disposable Income – Furniture Purchases (Past 12 Months)

  • $500-$999
  • $1000-$1999
  • $2000 or More
Contact Us

Questions? Send us an email and we'll get back to you, asap.

Start typing and press Enter to search